Welcome to the Tarculator®!

Ever wonder how much tar you've trapped while using TarGard cigarette filters? Answer 3 simple questions and our brand new Tarculator tool will show you! It's easy, anonymous, and it will make you feel great about choosing TarGard filters!

Take a Look at the Tar You've Trapped!

To get your own personal Tarculation results, simply answer the following questions:

1. Is this Tarculation for you, or for a friend who smokes?	Feel great about your own tar stopping efforts, or help a friend and see how much tar they could be keeping out of their lungs! Me Friend
2. How much do you typically smoke?	Has your pace changed over the years? We understand - just give us your best overall estimate, and we'll take it from there. Packs Cigarettes Cartons Per Day Per Week Per Month
3. How long have you used TarGard Cigarette Filters?	Not sure? No problem - Just give us your best guess. The Tarculator is a great estimator. Years Months
Want to see how much tar has kept out of his/her body? Ready, Set, TARCULATE!

Your's Personal Tarculation Results

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Email This Personalized Tarculation to a Friend

Sharing your personalized Tarculation with your friends is easy. Simply provide their email address and we'll email your Tarculation results. TarGard will NOT retain or otherwise use your friend's e-mail address other than to send this message.

More Information

• How the Tarculator Works
• About Your Results

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The Idea Behind the Tarculator

Loyal TarGard users are well aware of the health benefits associated with using TarGard cigarette filters on a regular basis. They call, write, and e-mail us every week to talk about things like:

• Easier breathing
• Less coughing
• More energy
• Whiter teeth

We love that our users are happy with our products, and that they keep coming back to TarGard. But we also know that there are a lot of smokers out there who have never tried - or perhaps even considered - cigarette filters.

Several months ago, we started talking about a tool that could demonstrate the effectiveness of TarGard filters in an obvious, concrete way to TarGard users and non-users alike. We wanted something that complimented all of the great (but obviously biased) testimonials that we collect from our users every month. We wanted something truly objective. We wanted something that showed in a concrete manner just how much potentially harmful tar could be kept out of a smoker's lungs by using our simple, affordable filters.

In short, we wanted The Tarculator.

How the Tarculator Works

The Tarculator is a relatively simple tool. It takes input from smokers regarding their general smoking habits (and in many cases, their TarGard filter usage) and coverts that input into physical tar estimates (measured in millileters). The Tarculator then translates these numeric estimates into “real world” volume displays - things like tablespoons, cups, gallons and so on - in order to make the results as easy as possible for users to understand.

The Tarculator's Limitations

Our goal with the Tarculator program is to illustrate a simple but compelling point - that over time, using TarGard cigarette filters can protect people who choose to smoke from a LOT of potentially harmful cigarette tar. The program is based on simple but solid science, including careful measurement - by an accredited, nationally recognized laboratory - of hundreds of used filters collected from volunteer TarGard customers. We offer the tool with the caveat that its estimates are intended to be reasonable approximations only -- based on scientific data we have collected, our own internal formulas, and the input provided by each user. We assume for the purposes of our calculations that our sample used filters are a reasonable representation of what other smokers would produce, and that smokers using TarGard filters follow our recommendations regarding the number of cigarettes that should be smoked through each filter prior to disposal.

The Tarculator's behind-the-scenes calculations are based on sample tar measurements taken from two types of disposable TarGard filters - our Original Disposables, and our popular Mini-Filters. Neither of our re-usable, cleanable filter designs were involved in our lab testing. All samples were provided by volunteer TarGard users, each of whom agreed to smoke the recommended number of cigarettes through each sample filter before returning them to us.

What's Next for the Tarculator?

We have a lot of things planned for future Tarculator releases; many projects are already in the works. If you'd like to stay in the loop as we add new functionality, please join our e-mail list or like us on Facebook. Also, if you get a chance to try to the tool, please don't hesitate to e-mail us and let us know what else you would like to see!

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TarGard's 2012 "Win Free Filters for a Year" Contest - OFFICIAL RULES

Contest Period - The 2012 “Win Free Filters for a Year” Contest begins at 12:01 am Eastern Time ("ET") on August 31st, 2012 and ends at 11:59pm ET on September 22nd, 2012.

How to Enter - NO PURCHASE NECESSARY. To enter, visit www.targard.com/tarculator_results and follow the instructions for entry. Be sure to include all required information as identified on the web page. Only entries submitted during the official Contest Period will be included in the random drawing. To enter via US mail, please send a printed page containing ALL required information from the on-line entry form as well as your complete address to:

2012 Free Filters for a Year Contest
TarGard
2299 Traversefield Drive
Traverse City, MI 49686

Limit - One entry per person. Entries must be received by 11:59pm ET, September 22nd, 2012.

Eligibility - To enter the Contest, you must be a legal resident of the United States and be 18 years of age or older as of August 31st, 2012. Contest is void in Puerto Rico, the territories and possessions of the U.S. and outside of the United States, and otherwise where restricted or prohibited by law.

Winner Selection - The Contest winner will be selected via random drawing executed by Venturi staff within 48 hours of the end of the Contest Period. Odds of winning a prize depend on the number of eligible entries received.

Winner Notification - The selected Contest winner will be notified by e-mail (as supplied by the winner during entry) within 5 business days of the end of the Contest Period. If a potential winner cannot be reached within five (5) business days from the first notification attempt, such person shall be disqualified and an alternate winner will be selected.

Contest Prize - One year's supply of TarGard filters (any style), up to a limit of $350.00 in total retail value. Eligible product limited to in-stock items. No transfer, substitution, or cash equivalent for prizes allowed. Prize merchandise must be ordered between September 29th, 2012 and September 29th, 2013.

Use of Submitted Materials - E-mail addresses and other personally identifiable information will be used by Venturi for two purposes only: (1) to contact Contest winners and (2) to follow up directly - in very limited instances - with entrants regarding their specific Tarculator results. Venturi will not retain e-mail addresses associated with Contest entries unless authorized to do so by entrants during the entry process. Venturi reserves the right to include all Tarculator results in rolled up, anonymous summaries and statistics related to overall Tarculator usage and trends.

Contest Conditions - This Contest is subject to all applicable federal, state and local laws. By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor and Contest Administrator and waive any right to claim ambiguity in the Contest or these Official Rules. Winners and entrants also agree to release, discharge, indemnify and hold harmless Contest Entities from and against any claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any Contest-related activity or participation in this Contest.

Limitations of Liability - Contest Entities are not responsible for lost, late, misdirected, incorrectly addressed or incomplete on-line entries due to system errors or failures, or faulty transmissions or other telecommunications malfunctions and/or on-line entries not received resulting from any hardware or software failures of any kind, lost or unavailable network connections, or failed, incomplete or garbled computer or telephone transmissions, typographical or system errors and failures, or faulty transmissions, or for any problems or technical malfunction(s) of any telephone network or lines, computer online systems, servers or providers, computer equipment, or entries not received by Venturi on account of technical problems or traffic congestion on the Internet, or at a Website, or any combination thereof, including any injury or damage to entrant's or any other person's computer related to or resulting from entering the Contest or downloading any material for the Contest, or other telecommunications malfunctions which may limit an entrant's ability to participate. Venturi may prohibit an entrant from participating in the Contest or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices (including the use of quick entry programs) or intending to annoy, abuse, threaten or harass any other entrants or Venturi representatives. Entrants who violate these Official Rules or engage in any conduct that is detrimental or unfair to Venturi, the Contest or any other entrant (in each case as determined in Venturi's sole discretion) are subject to disqualification from entry into the Contest.

If for any reason this Contest is not capable of running as planned, including, but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, or any other causes beyond the reasonable control of Venturi which corrupt or affect the administration, security, fairness, integrity or proper conduct of the promotion, then Venturi reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest. In the case of an entry dispute, the entrant will be determined to be the natural person who is the on-line account holder at the time of entry. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, VENTURI RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY'S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

Rules/Winners List - To receive a winners list and/or an additional copy of these Official Rules, send a self-addressed, stamped envelope to: 2012 Free Filters for a Year Contest, c/o Venturi, 2299 Traversefield Drive, Traverse City, Michigan, 49686. Please specify "Rules" or "Winners List".

Contest Sponsor - Venturi, 2299 Traversefield Drive, Traverse City, Michigan, 49686.

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About Your Tarculator Results

Whenever you use the Tarculator, you receive a visual estimate of tar volume based on our internal Tarculator algorithm and the specific input that you provided. This visual estimate assumes that you either do - or would - use disposable TarGard cigarette filters for every cigarette smoked during the time period described in your input, and that you have - or would - follow TarGard's recommendations on how many cigarettes to smoke through each filter prior to disposal. These assumptions are important, as they allow us to provide more accurate and relevant Tarculation results to each user.

Your Tarculation results are yours alone. We will never share or otherwise distribute your results to anyone without your prior permission. That said, we do encourage you to share your results with friends, family, and/or other smokers. The more that people realize the effectiveness of cigarette filters over long periods of time, the more tar we can keep out of smoker's lungs.

Please note that we do reserve the right to combine anonymous Tarculator results into occasional summaries of overall Tarculator usage and results. Unless proactively supplied by you, no personally identifiable information will be stored or associated with any specific Tarculator results.

If you have any questions or concerns about the policies outlined above, please contact us.

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